What ongoing reporting and communication do sponsors expect from their athletes?

K&N looks for quarterly updates on program activities, monthly metrics reports if available (especially important since Goldman Sachs acquired K&N and requires metrics for reporting), and consistent communication. Tony maintains a grading system for all partners based primarily on communication and effort, not just on-track performance. Key performance indicators vary by partnership, but showing consistent effort, supporting the brand, and providing content the sponsor can use are weighted heavily in renewal decisions.