What industries are currently investing the most in racing sponsorships?
Answered in: How to get sponsored by HooniganThe Answer
Energy drink brands continue to be strong investors in motorsports. Quick service restaurants (fast food) like Taco Bell are actively looking to reach young audiences through racing. Near-endemic companies like wax companies, tire companies, and auto parts stores (AutoZone, Advance Auto) are good targets because they want to drive people into their stores. When building your prospect list, look at current NASCAR and NHRA sponsor lists on their websites to identify companies already investing in motorsports, then approach similar companies in those categories.
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Related Questions
Should I approach sponsors at trade shows or will I be bothering them?How many times do I need to contact a sponsor before they respond?Should I send the same sponsorship deck to every potential sponsor?How long should my sponsorship pitch email or voicemail be?What should I do after I get a sponsorship to keep it?
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