How important is winning races to getting and keeping sponsors?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
It depends entirely on the sponsor's needs. Mike DeFord pointed out that Titan Fuel Tanks doesn't need to be on the podium because they don't make racing parts - they need exposure and content. Vision Wheel, which makes racing wheels, does need podium presence. For brands focused on content and exposure, whether you finish first or last doesn't determine your value - what matters is your ability to 'hustle' content and create engagement. Sponsors have different formulas for success, and understanding what each specific sponsor needs is more important than assuming winning is everything.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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