How important is social media following size versus engagement quality for sponsorships?
Answered in: How to get sponsored by AEMThe Answer
Engagement quality matters far more than follower count. AEM would take a smaller audience with high engagement over a huge following with passive viewers. They specifically look for content creators who wrench, explain installation processes, demonstrate how products work, and share potential benefits - not just polished videos with quick product placements. A creator who hands 'the keys to the kingdom' to their audience through educational content will see higher engagement and be more valuable to sponsors.
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