How important is social media following size versus engagement quality for sponsorships?
Answered in: How to get sponsored by AEMThe Answer
Engagement quality matters far more than follower count. AEM would take a smaller audience with high engagement over a huge following with passive viewers. They specifically look for content creators who wrench, explain installation processes, demonstrate how products work, and share potential benefits - not just polished videos with quick product placements. A creator who hands 'the keys to the kingdom' to their audience through educational content will see higher engagement and be more valuable to sponsors.
Want the complete breakdown?
Get full access to How to get sponsored by AEM
How to get sponsored by AEM
Lawson Mollica of AEM Performance Electronics — 20 years and thousands of sponsorships — on how the brand evaluates requests and what it expects from the athletes it supports.
Related Questions
Ready to master sponsorships?
Get instant access to How to get sponsored by AEM and start implementing these strategies today.