How important is persistence when seeking sponsorships, and how should athletes handle rejection?

Persistence is crucial - don't be afraid to quit, just keep going. When a brand says 'not right now,' don't give up entirely. The key is to be persistent while doing it the right way - continue building the relationship, demonstrating your value, and staying on their radar. One of those emails will eventually work. Brands' situations and budgets change over time, so someone who isn't a fit today might be perfect in six months.