How important is meeting sponsors in person versus sending proposals?
Answered in: 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFGThe Answer
Face-to-face meetings at racetracks are significantly more valuable than emails or phone calls. Sponsors can assess your professionalism, authenticity, and how you interact with other racers and sanctioning bodies. While proposals can work, they're more effective when preceded by an in-person introduction. Use your deck as a conversation starter by saying 'Here's my deck, I'd love to meet you at [upcoming race]. Will you be there?'
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2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG
Sponsor Speed Dating, first half — one-on-one sessions from the 2024 Motorsports Sponsorship Summit (January 13, 2024): 1. Bill Tichenor (Holley) walks through Holley's huge brand family — MSD, Flowmaster, Simpson, Racepak, NOS and more — and what each sponsors. 2. JR Twedt (President, K1 RaceGear) on what K1 looks for from sponsored drivers. 3. Nate Hunt (BFGoodrich / Michelin Motorsports, Jackson Motorsports Group) on how the biggest brand in off-road picks its racers.
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