How important is live streaming compared to traditional TV for racing sponsorships?
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Live streaming has become revolutionary for off-road racing, bringing races directly to viewers' living rooms in ways that weren't possible before. While it's difficult to measure exactly whether streaming or TV drives more value, streaming appears to be where the industry is heading. People want to see events live as they happen. What makes streaming particularly valuable is that content becomes evergreen - viewers can watch later if they miss the live event, unlike traditional TV where missed content is rarely rerun. Additionally, racers can work with streaming producers to insert their own content during downtime if they plan ahead and know the format. Sponsors can also purchase commercial segments and discussion coverage within live streams, creating direct promotional opportunities.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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