How important is it to build relationships beyond the marketing department?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
It's critical to build relationships throughout the entire company, not just with marketing personnel. Get to know the salespeople especially, since they can tell you what marketing efforts actually help move product - which is ultimately the goal of marketing. Marketing people change companies frequently (for example, Hoonigan's marketing director came from Red Bull), so if you only know one person, you lose your contact when they leave. By knowing multiple people including sales staff, you maintain relationships and understand what truly creates value for the sponsor.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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