How important are face-to-face meetings versus emails when pursuing sponsors?
Answered in: How to get sponsored by Honda Off RoadThe Answer
Face-to-face meetings are significantly more valuable than emails. Executives receive 200-500 emails daily, so blind emails rarely get attention. Spend the extra money to fly to corporate headquarters for in-person meetings where they can assess who you are, how you present yourself, and whether you mesh with their brand. Don't hide behind emails - figure out ways to get face time. So much happens in person that can't happen digitally.
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Related Questions
How do you approach a potential sponsor without coming across as too pushy or salesy?What should I include in a sponsorship pitch presentation to a major brand?Should I give sponsors one fixed price or multiple sponsorship options?How do I grow a sponsorship relationship from year one to a long-term partnership?How much of my sponsorship budget should go toward marketing content versus running my race program?
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