What do major brands like Alpinestars look for when scouting amateur athletes?
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Alpinestars scouts look for multiple factors beyond just results. They evaluate: 1) Winning consistency and podium finishes, 2) Personal brand reputation and what people say about you through word of mouth, 3) How you carry yourself in the pits - whether you have a professional setup, appear focused and in control versus stressed and disorganized, 4) Family support and involvement, 5) Championship mentality even at a young age, and 6) Social media presence and how you would represent the brand. Their team actively attends amateur races like Loretta's to observe young talent, watching not just performance but behavior off the track as well.
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Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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