What should I understand about a company before reaching out for sponsorship?
Answered in: 2023 Off Road Sponsorship Summit Fall 1The Answer
Before contacting any company, you must know: 1) What business they're in and their top five products, 2) Who their customer is and what that customer considers valuable, 3) Their distribution channel (direct to consumer, through retailers, or through distributors), 4) How their target demographic consumes media (older audiences on Facebook, younger on TikTok, etc.), and 5) The specific product differences (like Optima's different colored battery tops). If you can't answer these questions, you're not ready to make the call. This knowledge allows you to position yourself as an extension of their marketing and sales efforts rather than just asking for money.
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2023 Off Road Sponsorship Summit Fall 1
Session 1 of the 2023 Off Road Sponsorship Summit, live from Slash X Ranch in Barstow during the California 300 (October 4, 2023), hosted by Alex Striler and Tiffany Stone: 1. How King of the Hammers Creates Value for Optima Batteries — Courtney Prost (Communications Manager, King of the Hammers) and Cam Douglass (Director of Marketing, Optima Batteries). 2. What is ROI? — Tom Kelly (CFO, Monster Energy). 3. Creating Value for Toyota — Andre' Jackson (Digital Marketing, Toyota) with champions Johnny Greaves and CJ Greaves (7x Pro 4 champion). 4. Creating Value for BFGoodrich — Nate Hunt (BFGoodrich Program Director, Jackson Motorsports) with Rob MacCachren and Cayden MacCachren (UTV champion and Factory Polaris driver).
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