How should I handle social media to maximize sponsorship value?
Answered in: Motorsports Sponsorship Summits — Summit BundleThe Answer
Post for one sponsor at a time rather than tagging all sponsors in every post - one dedicated post per sponsor is worth 10x more than posts with multiple sponsors. Use no more than three hashtags per post. Use hashtags early in your text, not at the end where they get cut off. Post natively to each platform (don't just share across platforms) since each has different formats and demographics. Always include a call-to-action asking followers to like, comment, share, or save. Facebook trends older while Instagram skews younger, so tailor content accordingly.
Want the complete breakdown?
Get full access to Motorsports Sponsorship Summits — Summit Bundle
Motorsports Sponsorship Summits — Summit Bundle
Every Motorsports Sponsorship Summit — four full summits with every panel, sponsor speed-dating round and Q&A, featuring Holley, K1 RaceGear, BFGoodrich, Fifth Third Bank, EPIC Racewear, Bell, Optima Batteries and Mechanix Wear. 8 recordings, 23 hr 22 min.
Related Questions
Ready to master sponsorships?
Get instant access to Motorsports Sponsorship Summits — Summit Bundle and start implementing these strategies today.