How do I grow a sponsorship relationship from year one to a long-term partnership?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
In year one, immerse your sponsors in the experience - Jeff had Honda executives actually drive legs of the Baja 1000 and embed with the team. As the relationship matures, create dedicated VIP experiences like 'day in the dirt' events where 4-6 executives get behind the wheel, enjoy catered experiences, and see behind the curtains of your program. Reinvest sponsorship funds into thanking sponsors and exposing them to your world. Over time, you transition from sitting across the table in negotiation to sitting next to them as partners planning together.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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