How can I get a sponsorship from a major company like Pennzoil or Jiffy Lube?

Shelby Hall's recent partnership with Jiffy Lube and Pennzoil took over a year and a half from first introduction to finalization. She first connected with Pennzoil at the Indy 500 where she felt a strong connection was made, but then experienced crickets (silence) afterward. The key was persistence - continuing to push forward and knock on doors even after initial rejection. Big companies have a lot going on and many people approaching them, so you have to keep showing up and proving why you are different. Success requires not just podium finishes and demonstrated skill, but persistent follow-up and patience through the long sales cycle that major partnerships require.