What should I do if my sponsor competes with the series or event sponsor?
Answered in: 2022 Motorsports Sponsorship Summit part 2The Answer
First, winning helps - if you're consistently on the podium, that creates its own story and exposure. Work with series organizers to understand what's allowed and what crosses into commercial territory. Generally, you can promote your sponsor on your own social media and team channels, but problems arise when it becomes commercial on the competing brand's official channels. Focus on your personal brand building and content creation that features your sponsors. Some series have specific rules about banner heights, product distribution, etc. - know these rules and work within them creatively. Building a strong personal following gives you leverage regardless of series sponsorship conflicts.
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2022 Motorsports Sponsorship Summit part 2
The second half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — seven sessions: 1. Creating Value with Podcasts — George Hammel (The Dirt Life Show) and Don O'Neal (Racers in Rental Cars). 2. How to Post Consistently on Social Media — Megan Meyer (Creator, Driven By Social Academy). 3. LinkedIn is Where the Money Is — Patrick Shelton, owner of the 43,000-member Motorsports Professionals Group on LinkedIn. 4. Getting into Magazines — Alex Striler with Dan Schechner (Editor, PRI Magazine) and Marty Fiolka (RACER Magazine). 5. How to Activate at Events — Megan Meyer with Matt Martelli (CEO, The Mint 400 and The California 300) and Kevin Miller (CEO, USAC). 6. A Sponsorship Success Story — how a parts-discount ask became the Eibach Springs Trophy Truck: Jason Coleman with Dave Cole (Founder, King of the Hammers) and Julian Gill (CEO, Eibach Springs). 7. What to Expect in 2023 — closing advice and predictions from all speakers.
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