What should I do after I get media coverage?
Answered in: 2023 Drag Racing Sponsorship Summit Part 3The Answer
Promote that coverage everywhere - share links on all your social media, encourage friends, teammates, and sponsors to share it too. This is especially critical for mainstream print media that also publishes online, because editors make future coverage decisions based on clicks and shares. Even if 10,000 people read the print edition, they're quantifying success by online engagement. Also send a follow-up thank you note, whether by email or handwritten. You'd be surprised how many relationships you can foster just by being thankful and continuing to share coverage.
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Related Questions
How can I create value for my sponsors when I'm not racing?Do I need a huge social media following to attract sponsors?How do I get media coverage as a racer or athlete?How can I use local media to build up to national coverage?What's the best way to explain my sport to media who don't understand it?
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