How can I build a professional sponsorship program without a lot of money?
Answered in: 2023 Off Road Sponsorship Summit Fall 1The Answer
According to Monster Energy's Matt Burrows, you don't need a lot of money - you need presence. Key elements include: having a clean, wrapped chase truck; proper logo placement that's visible and clean; professional-looking race suit and helmet; proper setup with branded easy-ups at events; and actually showing up to race the series you committed to. The focus should be on presentation and professionalism rather than expensive equipment. Additionally, approach sponsors with 'here's what I can do for you' rather than 'here's what I need,' and deliver on every promise you make.
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2023 Off Road Sponsorship Summit Fall 1
Session 1 of the 2023 Off Road Sponsorship Summit, live from Slash X Ranch in Barstow during the California 300 (October 4, 2023), hosted by Alex Striler and Tiffany Stone: 1. How King of the Hammers Creates Value for Optima Batteries — Courtney Prost (Communications Manager, King of the Hammers) and Cam Douglass (Director of Marketing, Optima Batteries). 2. What is ROI? — Tom Kelly (CFO, Monster Energy). 3. Creating Value for Toyota — Andre' Jackson (Digital Marketing, Toyota) with champions Johnny Greaves and CJ Greaves (7x Pro 4 champion). 4. Creating Value for BFGoodrich — Nate Hunt (BFGoodrich Program Director, Jackson Motorsports) with Rob MacCachren and Cayden MacCachren (UTV champion and Factory Polaris driver).
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