Who should I be talking to at a company when pursuing sponsorship?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Focus your energy on decision-makers, not the easily approachable people at ground level. The tire engineer at races or the trade show booth staff won't sign checks or approve sponsorships - they might put in a good word, but they're not the right target. Do investigative work to find who actually makes sponsorship decisions. If you're building relationships with field staff, ask them directly: 'Who heads up your marketing department? Who's in charge of sponsorships? Can I get their contact information?' Then pursue face-to-face meetings with those decision-makers.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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