How do I approach sponsorship conversations once I have a mature, long-term relationship with a sponsor?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Shift from proving yourself to learning and serving. Instead of leading with what you've accomplished, ask questions like: 'What's going on in your world? What's new and exciting? What can we do to support you? What do you need from us?' Position yourself as part of their marketing team who can bring ideas and activations based on your experience. Learn their marketing strategy and find ways to take things off their plate. The relationship becomes more like a friendship with candid back-and-forth conversation rather than formal negotiation.
Want the complete breakdown?
Get full access to How to Get Sponsored By… — Series Bundle
How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
Related Questions
Ready to master sponsorships?
Get instant access to How to Get Sponsored By… — Series Bundle and start implementing these strategies today.