How does sim racing sponsorship differ from traditional motorsports sponsorship?

In sim racing, sponsorships tend to be more team and organization-focused rather than individual driver-focused like traditional racing. Teams do a lot of the work acquiring partnerships, though personal deals still exist. The lower barrier to entry in sim racing means you can demonstrate your skills through performance and attract attention that way, which is harder to do in real racing where costs limit track time. Teams also often integrate athletes into product testing and development.