How did successful Polaris racers adapt during COVID-19 when races were cancelled?
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The most successful approach was demonstrated by RJ and Ronnie Anderson, who recognized that their short course schedule was disrupted and proactively pivoted. They used their own race budget to fund video projects featuring Polaris vehicles, delivering high-quality lifestyle content that the brand needed during a challenging time. They called their sponsor contacts to ask how goals had changed and how they could still help. Other racers worked with Polaris to adjust schedules, moving from series like SCORE (which only had two races) to Best in the Desert events. The key was clean communication and asking sponsors what they needed rather than waiting passively.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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