How did successful Polaris racers adapt during COVID-19 when races were cancelled?

The most successful approach was demonstrated by RJ and Ronnie Anderson, who recognized that their short course schedule was disrupted and proactively pivoted. They used their own race budget to fund video projects featuring Polaris vehicles, delivering high-quality lifestyle content that the brand needed during a challenging time. They called their sponsor contacts to ask how goals had changed and how they could still help. Other racers worked with Polaris to adjust schedules, moving from series like SCORE (which only had two races) to Best in the Desert events. The key was clean communication and asking sponsors what they needed rather than waiting passively.