How did Mia Chapman get sponsored by Red Bull as a young female athlete?
Answered in: Off-Road Sponsorship Summits — Summit BundleThe Answer
Red Bull approached Mia when she was 15 after she had already put in years of hard work racing trophy karts and building her skills. She was training with Red Bull athlete Ricky Johnson, which helped put her on their radar since Red Bull was looking for a young female athlete in four-wheel off-road racing. After an initial meeting, there was a period of silence that was discouraging, but behind the scenes Red Bull was working with her parents on details. The deal was announced about a year later at a Crandon off-road race. Key factors were: years of demonstrated performance and championships, training with established athletes, having parents who could navigate negotiations for a minor, and patience during the process.
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