What deliverables do sponsors expect from their athletes?

Sponsors expect digital content including photos, videos, and stories from race weekends - win, lose, or draw. You don't need professional production - even phone videos shot sideways work because companies can edit and produce the content. What they need is raw material: highlights from the weekend, challenges faced, specific instances where products helped, and anecdotal stories. They also expect athletes to be responsive and not require chasing down for updates. The content you provide allows sponsors to amplify your story through their channels, which benefits both parties and your other sponsors.