What creative alternatives should sponsored athletes offer when live events aren't possible?
Answered in: Al Rondon of Coca Cola explains what sponsors wantThe Answer
When experiential marketing at events isn't possible, sponsors need ambassadors to pivot to other tools like social media content creation and finding non-typical ways to represent the brand. The challenge for any sponsored athlete is: if you're not on the track competing, how do you continue to be an ambassador for that brand? This requires creative thinking about alternative content and engagement opportunities.
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