What creative alternatives should sponsored athletes offer when live events aren't possible?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
When experiential marketing at events isn't possible, sponsors need ambassadors to pivot to other tools like social media content creation and finding non-typical ways to represent the brand. The challenge for any sponsored athlete is: if you're not on the track competing, how do you continue to be an ambassador for that brand? This requires creative thinking about alternative content and engagement opportunities.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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