What content deliverables do sponsors like Eibach look for from their racing partners?

Answered in: How to Get Sponsored By… — Series Bundle

The Answer

Sponsors want teams who proactively deliver content without being asked. This includes: sending schedules 3 months in advance, providing Dropbox links to fresh media after events, raw footage that can be edited (with proper media releases in writing), high-quality photos without watermarks, and consistent social media posts. Produced video is great, but avoid co-branding with conflicting sponsors. The content should come directly from the driver and be ready to use - never send watermarked content as it's both illegal and unusable.

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Video Course

How to Get Sponsored By… — Series Bundle

Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.

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