What content and social media approach do sponsors want to see from athletes?
Answered in: 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFGThe Answer
Sponsors want to see authentic, real content that shows both the ups and downs of racing - not just highlight reels of wins. Younger audiences want to follow genuine stories and root for someone through challenges. Show your everyday life, learning process, and mistakes along with victories. This authentic approach builds a connection with followers who then trust your product recommendations. High-quality content matters, and athletes should consider partnering with professionals who can help track ROI and KPIs.
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2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG
Sponsor Speed Dating, first half — one-on-one sessions from the 2024 Motorsports Sponsorship Summit (January 13, 2024): 1. Bill Tichenor (Holley) walks through Holley's huge brand family — MSD, Flowmaster, Simpson, Racepak, NOS and more — and what each sponsors. 2. JR Twedt (President, K1 RaceGear) on what K1 looks for from sponsored drivers. 3. Nate Hunt (BFGoodrich / Michelin Motorsports, Jackson Motorsports Group) on how the biggest brand in off-road picks its racers.
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