What should athletes think about regarding their personal brand?

Spend one hour per month thinking about your brand - where you want it to go, who you want to become (the next Ken Block, Travis Pastrana?), and whether your current actions align with that direction. Use downtime like rain delays to assess your brand rather than just scrolling through social media. Build connections on LinkedIn, do Instagram posts, Twitter posts, and figure out what brand partners align with your identity. Then create a target list of 50-100 prospects whose brands align with yours and pursue them relentlessly.