Can athletes help expand sponsorships by introducing brands to new sports or audiences?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Yes, but it ultimately comes down to math and sales. Sponsors need to connect the dots on how they'll sell product to that new audience. There's an opportunity cost consideration - if those same dollars could be spent somewhere else with proven returns, it's hard to justify starting something new. Deals introducing brands to new audiences often include spec fuel or lubricant requirements to help cover costs and guarantee some sales. Having a lookalike audience to the sponsor's existing customer base makes the pitch more compelling.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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