How can athletes effectively network at trade shows like PRI and SEMA without being intrusive?

Keep interactions light at trade shows - sponsors are there to do business for their company, not to review sponsorship proposals. Use trade shows as an opportunity for brief introductions and to schedule follow-up meetings, not for lengthy pitches. Set up appointments in advance when possible. Importantly, use trade shows to learn about companies' new products and future plans, which can help you identify opportunities to represent new product lines or initiatives that align with their marketing direction.