What should athletes do to maintain sponsor relationships and get renewed?
Answered in: How to get sponsored by AEMThe Answer
Deliver on what you promise, then find ways to over-deliver. Don't ghost sponsors when you have bad results - they still want photos, videos, and stories even when you don't win. Communicate challenges and how you plan to overcome them. The athletes who over-deliver are the first ones sponsors call in November/December to discuss renewal and expanded support. Some relationships have lasted 10+ years through multiple car builds because of consistent delivery and authentic partnership.
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Related Questions
What types of sponsorships does AEM offer and how are they structured?What do sponsors value more - winning races or creating content?How should athletes approach sponsors at trade shows like SEMA or PRI?What makes a sponsorship proposal stand out from the 500+ proposals sponsors receive annually?What's the biggest red flag that will get a sponsorship request rejected immediately?
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