At what age do major sponsors start looking at potential athletes?
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Major sponsors like Alpinestars begin scouting athletes at very young ages. They attend youth races and amateur events specifically to identify emerging talent early. Many of their top professional athletes, like Marc Marquez in MotoGP, have been with them since they were very young. Alpinestars supports youth development programs like Red Bull Rookies Cup (26 riders with full gear) and has presence at events like Loretta's. They track promising young riders, sometimes introducing themselves to families and monitoring progress over time. Starting to build relationships with brands early in your career can lead to long-term partnerships.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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