Should I approach sponsors at trade shows or will I be bothering them?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Yes, you should approach sponsors at trade shows. According to John Viscardo from Hoonigan, you should 'bother the hell out of the marketing people at trade shows.' While they're not there specifically to talk to every racer, it's part of the sales pitch process. If possible, book an appointment beforehand, but if not, introduce yourself, shake their hand, and make an impression. You don't need to give them a full sponsorship deck since they won't have room for it on the flight home, but use trade shows as a touch point to start relationships that you can follow up on later.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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