How can a new racer or startup team get sponsor attention without an established track record?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
For new teams without history, start by: 1) Seeking product deals first to prove yourself rather than asking for cash. 2) Approaching sponsors with a 'let me prove to you' mindset rather than promising unrealistic results. 3) Demonstrating what you can do outside of racing to promote the brand - you don't have to be on a race track to get a racing sponsorship. 4) Showing you have the right crew, equipment, and professional presentation even if unproven. 5) Being willing to work hard for it and grow the relationship over time. Many of the biggest sponsorships started as small product deals and grew as both parties developed together.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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