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2024 Motorsports Sponsorship Summit — Summit Bundle
The complete 2024 Motorsports Sponsorship Summit in three parts, with Holley, K1 RaceGear, BFGoodrich, Fifth Third Bank, EPIC Racewear, Bell and Optima Batteries. 3 recordings, 5 hr 42 min. Includes: 2024 Motorsports Sponsorship Summit Part 1; 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG; 2024 Motorsports Sponsorship Summit Part 3: Fifth Third Bank, EPIC Racewear, BELL & Optima Batteries.
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Questions answered in this video
29 questionsMajor brands like Holley focus primarily on sponsoring sanctioning bodies and series rather than individual racers because it allows them to reach many racers at once through contingency programs. They work with individual racers mainly when breaking into a new series with a particular product or when they need to test and prove out new technology. Individual racers who get sponsored typically become early adopters who help test products, provide feedback, and can offer technical support to other racers at tracks.
A short clickable video link or sizzle reel is more effective than sending a traditional deck. Marketing directors are more likely to click on a 2-minute YouTube highlight reel showing you at the track interacting with fans and racing than to spend time reading through a multi-page deck. The deck becomes useful once you're already having a conversation, but the video link is what captures initial attention. Additionally, handwritten letters mailed to the company facility stand out because they're unique and personal in an age of digital communication.
What do financial services companies like banks look for in motorsports sponsorships?
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How can racers provide value to sponsors beyond just putting a decal on their car?
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How long should a sponsorship commitment be to see real results?
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How can I research what a potential sponsor's marketing objectives are before approaching them?
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What is the biggest mistake racers make when sending sponsorship proposals?
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What is the best approach for sending sponsorship proposals to potential sponsors?
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What should I include in a proof of performance report and how often should I send them?
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How can companies that aren't directly related to racing (non-endemic sponsors) be good sponsorship targets?
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What is the best format for a sponsorship proposal or deck?
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How do I approach potential sponsors at trade shows like SEMA or PRI?
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What makes sponsors want to renew year after year rather than just sponsor for one season?
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When is the best time to approach sponsors for motorsports sponsorships?
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What should race teams do to be effective brand ambassadors beyond just racing?
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How do product companies like helmet and safety gear manufacturers approach sponsorships differently?
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How important is winning races and championships for getting sponsored?
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How important is meeting sponsors in person versus sending proposals?
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What do sponsors value most in terms of lasting impressions versus one-time exposure?
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What's the difference between a deck and a proposal, and when should I use each?
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What content and social media approach do sponsors want to see from athletes?
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How can young or amateur racers start building sponsorship relationships with limited resources?
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How can racers leverage their existing sponsors to get new sponsorships?
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How can racers get noticed by major battery and automotive sponsors like Optima?
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What makes the motorsports industry uniquely valuable for B2B sponsorship compared to other sports?
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What personal qualities do sponsors look for in athletes they sponsor?
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What role does social media play in getting and keeping sponsors?
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How should international or regional companies approach expanding through motorsports sponsorships?
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What does sponsorship typically look like from racing product companies?
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