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2023 Sponsorship Seminars — Summit Bundle
The 2023 June and July sponsorship seminars plus the full-day Motorsports Sponsorship Summit at Mechanix Wear. 6 recordings, 8 hr 20 min. Includes: 2023 June Sponsorship Seminar: Why Brands Sponsor; 2023 June Sponsorship Seminar: SB&D and Toyota; 2023 June Sponsorship Seminar: Using ChatGPT 4; 2023 July Sponsorship Seminar full video; 2023 July Sponsorship Seminar Boxo & Optima Batteries; 2023 Motorsports Sponsorship Summit at Mechanix Wear.
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Questions answered in this video
57 questionsBrands like Boxo USA receive approximately 50 sponsorship requests per day through emails and DMs combined. Larger brands like Optima likely receive triple that amount. With such high volume, it's nearly impossible for marketing teams (often just 1-4 people) to respond to every request. The key is to be patient - don't send aggressive follow-up messages if you don't hear back immediately. Getting angry or impatient before a dialogue even starts signals you'd be difficult to work with, which will get you rejected. Instead, focus on building relationships through in-person meetings at events where the brand is present.
Sponsors look for authenticity, character, and how well an athlete represents their brand values. They want to know who your other sponsors are (as those brands have already vetted you), how you behave behind the scenes, and whether you'll represent their brand well at podiums, trade shows, and public appearances. The intangibles matter as much as the tangibles - are you a good person who will do what you're supposed to do when it counts? Sponsors also look at what athletes do outside of competition, how they inspire their community and peers, and whether they genuinely use and believe in the product.
How can I use ChatGPT to write sponsorship outreach emails to different companies?
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What is the difference between a sponsorship deck and a proposal, and when should each be used?
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How do sponsors measure ROI and what return do they expect from sponsorship investments?
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What do sponsors like Optima Batteries and Boxo USA look for when deciding to sponsor a racer or athlete?
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Can I get sponsored by just sending a DM or sponsorship deck to a brand?
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How can I approach a brand for sponsorship if I don't have any existing connections?
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Will sending a DM or email to a brand get me sponsored?
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What is the difference between sponsors wanting visibility versus wanting to sell more product?
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Why do sponsors say it's no longer about just putting logos on race cars, and what do they actually want instead?
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How can I use AI to practice for sponsor interviews and meetings?
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How can athletes find out what a potential sponsor's marketing plan and goals are before pitching them?
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What type of content should I create and provide to my sponsors?
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What is the best way to approach a potential sponsor at an event?
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What is the best way to get a brand's attention and start a sponsorship relationship?
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How should athletes approach sponsors - asking for money or offering to help?
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How can I use ChatGPT to help retain sponsors by creating content that promotes their products?
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Should I expect cash sponsorship when starting out with a new sponsor?
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What should athletes do to promote sponsors on social media beyond just announcing the partnership?
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Do I need to be winning competitions to get sponsored?
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How important is patience in securing major sponsorships?
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What is the difference between ChatGPT 3.5 and ChatGPT 4.0 for sponsorship work?
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Should I be willing to accept a product-only sponsorship deal?
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What do brands actually want from their sponsored athletes beyond logo placement?
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How do major sponsors track and monitor their sponsored athletes?
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What is the difference between an agent and an agency in motorsports sponsorship?
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What makes a sponsorship authentic versus just transactional?
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How can ChatGPT help me research and understand potential sponsors before approaching them?
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How do tire and wheel companies prefer to be approached for sponsorship?
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How can I use ChatGPT to generate social media content and blog ideas?
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How are agents paid and should new athletes expect to pay a retainer?
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How can I prove my value to a potential sponsor before getting a deal?
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How do different types of sponsors measure value differently?
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What is the best way to network and meet potential sponsors at industry events?
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What makes sponsors want to renew an athlete's contract?
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What is an End User Logo (EUL) program and how does it benefit sponsors?
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What is an affiliate program and how can it help me get sponsored?
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How can I research a brand's sponsorship strategy before approaching them?
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What mistakes do athletes make when approaching sponsors?
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How can grassroots racers leverage their sanctioning body and series to add value for sponsors?
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How can I train ChatGPT to write in my personal voice and style?
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What role should athletes play in seeking their own sponsorships even when they have representation?
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Why is authenticity so important in sponsorship, and what does authentic promotion look like?
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How do I prevent ChatGPT from making up incorrect information?
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How important is it to understand a brand's values before approaching them for sponsorship?
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How far in advance should I reach out to brands before needing product or support?
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How can regional sponsorships transition to national partnerships?
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How can boosting social media posts help me attract sponsors?
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Why should athletes focus on building a strong Google search presence for sponsorship?
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How should athletes think about sponsorship when they can't directly prove sales ROI?
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What internal communication do sponsors need and how can athletes help provide it?
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What role does social media and personal branding play in getting sponsored today?
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What attitude or personality traits do brands look for in sponsored athletes?
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What do successful sponsored athletes do between races and off the track that makes them valuable?
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What immediately turns sponsors off when reviewing proposals?
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What common mistakes do athletes make when seeking sponsorships that turn brands off?
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