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2023 Off-Road Sponsorship Summits — Summit Bundle
Both 2023 Off-Road Sponsorship Summits — the spring summit in full and all four fall sessions. 5 recordings, 8 hr 37 min. Includes: 2023 Off Road Racing Sponsorship Summit - Spring; 2023 Off Road Sponsorship Summit Fall 1; 2023 Off Road Fall Sponsorship Summit 2; 2023 Off Road Fall Sponsorship Summit 3; 2023 Off Road Fall Sponsorship Summit 4.
Questions answered in this video
38 questionsFemale athletes need to work harder to prove themselves - as Tiffany Striler explained, if you want to work in motorsports you have to work hard, if you want to be a female in motorsports you have to work twice as hard, and if you want to be a respected female in motorsports you have to work three times as hard. Key strategies include: investing in yourself first before expecting sponsors to invest in you (Corey Weller maxed out credit cards her first year to get on the track), being persistent and continuing to knock on doors even after initial rejections, building genuine relationships with brands that truly believe in supporting women in motorsports rather than just checking a diversity box, and presenting yourself professionally at all times since you're always being watched at events.
Sponsors look for partners who provide chemistry with their teams, have a can-do attitude, offer creative suggestions and solutions, and most importantly contribute to the workload rather than add to it. According to Optima Battery's Cam Douglas, the unwritten qualities that make great partners include being genuine contributors, never saying no to activation requests, and understanding the product deeply enough to discuss it knowledgeably. Companies want athletes who become extensions of their business and truly understand what the company sells, who their customers are, and how their products work.
How do I start a factory racing team and what should the first steps be?
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How can athletes create value for sponsors without always being on the podium or winning races?
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What do factory racing teams look for when selecting new drivers?
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Why should I invest my own money in racing before seeking sponsorships?
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What do young or growing brands look for when sponsoring athletes?
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How should I approach different types of companies for sponsorship since they have different needs?
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What makes an athlete's social media engagement valuable to sponsors versus just having a large following?
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When is the best time to approach sponsors about budgets and partnerships?
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How do I get a sponsor's attention when my emails and calls aren't being returned?
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How did Mia Chapman get sponsored by Red Bull as a young female athlete?
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What should I include in my sponsorship pitch to brands?
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How can athletes go above and beyond basic sponsorship deliverables to over-deliver for sponsors?
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What common mistakes do racers make when approaching sponsors?
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What role does social media play in getting motorsports sponsorships today?
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How can I create lasting value for sponsors beyond the race weekend?
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Why do brands sponsor athletes if not just for logo exposure?
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What's the best approach when content you worked hard on doesn't go viral?
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How do you maintain a sponsorship partnership for 30+ years like Rob MacCachren with BFGoodrich?
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Which social media platforms should athletes focus on when just starting out?
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How do I keep sponsors long-term instead of just getting a one-year deal?
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How do large companies like Monster Energy evaluate sponsorship ROI?
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What's the difference between a sponsorship and a partnership in motorsports?
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What video format and length works best for social media engagement?
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What's the difference between product sponsorship and paid sponsorship, and how should I approach each?
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How much creative freedom do sponsored athletes have in representing brands?
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How can I get a sponsorship from a major company like Pennzoil or Jiffy Lube?
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How can I build a professional sponsorship program without a lot of money?
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How do social media algorithms actually work and what signals matter most?
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What makes an athlete valuable to sponsors beyond race results?
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What should young athletes under 18 know about pursuing sponsorships?
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How should athletes balance authentic storytelling with sponsor promotion requirements?
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How can rookie or amateur racers leverage larger properties to gain sponsor visibility?
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Should I approach sponsors I already have a discount relationship with?
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How important is finishing races versus winning races for maintaining sponsorships?
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Why do sponsors value athletes who make their lifestyle and success seem achievable to everyday people?
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What should I understand about a company before reaching out for sponsorship?
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