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2023 Drag Racing Sponsorship Summit — Summit Bundle
All four parts of the 2023 Drag Racing Sponsorship Summit, starting with why brands sponsor drag racing. 4 recordings, 3 hr 6 min. Includes: 2023 Drag Racing Sponsorship Summit Part 1; 2023 Drag Racing Sponsorship Summit Part 2; 2023 Drag Racing Sponsorship Summit Part 3; 2023 Drag Racing Sponsorship Summit Part 4.
Questions answered in this video
37 questionsA deck is colorful marketing material (PDF flyer or video) used to get a sponsor's attention and secure an initial meeting. A proposal is a simple business plan created after you understand the company's goals, outlining what you will deliver and what you expect in return. A proof of performance report is documentation showing what you accomplished for the sponsor throughout the partnership, used to secure renewals and as a case study for new sponsors. The key is keeping these three documents separate and using each at the appropriate stage of the relationship.
Athletes can bring their race car to retail store displays, hand out product samples, and interact with customers. For example, setting up the car in front of stores like Menards or grocery stores the day before races, spending 2-3 hours meeting customers while they sample products that are available for purchase inside. Athletes can also pump gas at sponsor locations, attend grand openings, and visit multiple store locations in the region. One driver visited 18 Sheetz stores in 21 days as part of their activation strategy.
How can I create value for my sponsors when I'm not racing?
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How can I use retailer partnership funds to get sponsored by brands that sell through distributors?
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Should I send a sponsorship deck to companies I want to sponsor me?
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What content creation requirements do sponsors typically expect from athletes?
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Do I need a huge social media following to attract sponsors?
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When is the best time to send a sponsorship deck to a company?
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How do I get media coverage as a racer or athlete?
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How important is building relationships before pitching sponsors, and what's the best approach?
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How long does it take to go from a product sponsorship to getting paid cash?
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How long does it typically take to build a sponsorship relationship with a major brand like Toyota?
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What should a proof of performance report focus on to help secure sponsorship renewals?
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What are the three main categories of sponsor activation that athletes should understand?
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What should I do when a sponsorship ends or a brand can no longer afford to sponsor me?
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How can I use local media to build up to national coverage?
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What's the best way to explain my sport to media who don't understand it?
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How can athletes use trackable metrics and data to prove value to sponsors?
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What makes a sponsorship proposal stand out from all the others?
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How can athletes effectively network at trade shows like PRI and SEMA without being intrusive?
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When is the best time to approach sponsors about partnerships?
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How important is understanding a potential sponsor's business plan before approaching them?
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How should I approach media differently than I approach sponsors?
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What should athletes consider about sponsorship term length and contract structure?
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What role does social media play in getting noticed by major sponsors today?
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What should I do after I get media coverage?
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What do sponsors care about more - winning races or creating content and connections?
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How should athletes approach sponsors at trade shows like PRI?
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How can I provide value to sponsors beyond just displaying their logo?
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How can I demonstrate value to a sponsor when I'm just starting out with limited resources?
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Why is it important for athletes to look professional and presentable when seeking sponsorships?
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How can athletes differentiate themselves when approaching sponsors who receive many proposals?
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How can podcasting help me attract sponsors?
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How can athletes bring value to sponsors by reaching new audiences outside traditional motorsports fans?
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What is the key to making sponsorship content that remains valuable over time?
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How important is actually using the sponsor's product versus just displaying their logo?
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What information should I research about a company before approaching them for sponsorship?
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