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2022 Motorsports Sponsorship Summit — Summit Bundle
Both parts of the 2022 Motorsports Sponsorship Summit. 2 recordings, 5 hr 49 min. Includes: 2022 Motorsports Sponsorship Summit part 1; 2022 Motorsports Sponsorship Summit part 2.
Questions answered in this video
19 questionsPodcasts allow athletes to talk WITH people rather than AT people, unlike social media. You have more time to communicate, share your genuine personality, and tell your full story in ways that aren't possible in short social media posts. Podcasts create deeper connections because listeners feel like they know you personally. This authenticity translates to stronger sponsor relationships because brands can see who you really are without meeting you in person. Additionally, podcasts have longer shelf life than social media posts and reach audiences in different contexts (like commuting), expanding your reach beyond typical racing fans.
Most sponsors don't formally calculate ROI on sponsorships. According to panelists from Permatex, K&N Filters, E3 Spark Plugs, and Monster Energy, they try to track metrics like click-through rates, website traffic sources, promo code usage, and sales patterns, but true ROI is difficult to measure. Eric Sebold from Permatex noted that if a racer can show any sort of ROI estimate, even if imperfect, it's probably more than the marketing people have internally. The key insight is that sponsors look at what works and what doesn't through experience rather than precise calculations.
What is the best way for racers to approach getting on podcasts to increase their visibility?
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What should I focus on in my sponsorship pitch instead of offering 'exposure'?
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How often should I post on social media for my racing brand without getting burned out?
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What is the difference between a sponsorship deck and a proposal, and when should I use each?
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Why is LinkedIn valuable for racers seeking sponsorships, and how does it differ from other social media?
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How can I create value for sponsors when I'm not winning races or getting podium finishes?
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What are the biggest mistakes athletes make when approaching sponsors?
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What makes a sponsorship deck stand out to companies and actually get approved?
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How can racers capture and use content from events to provide value to sponsors?
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How should I handle social media to maximize sponsorship value?
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What is activation and why do sponsors need to budget for it beyond the sponsorship fee?
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How do I find the right person to send my sponsorship materials to?
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How can I estimate the value of earned media coverage to show sponsors in my proof of performance report?
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How can sim racing and virtual racing add value to my real-world racing sponsorship program?
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What makes a sponsor want to renew their partnership year after year?
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What should I do if my sponsor competes with the series or event sponsor?
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How important is it to post race results in real-time on social media, even if I didn't perform well?
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