Loading preview...
2022 Motocross Sponsorship Summit — Summit Bundle
All five sessions of the 2022 Motocross Sponsorship Summit: why brands sponsor, agents and agencies, social media, decks and proposals, and getting into the media. 5 recordings, 4 hr 58 min. Includes: 2022 MX Sponsorship Summit: Why Brands Sponsor; 2022 MX Sponsorship Summit: Agents & Agencies; 2022 MX Sponsorship Summit: Creating Value thru Social Media; 2022 MX Sponsorship Summit: Decks & Proposals; 2022 MX Sponsorship Summit: Getting Into the Media.
Questions answered in this video
48 questionsA deck is an attention-getter used to start a conversation and begin developing a relationship with a brand. It can be colorful, eye-catching, include videos, be a website or PDF - essentially visual 'eye candy' that shows how you can help the company. A proposal, on the other hand, is used after a relationship has been established and proposes a specific business relationship with detailed deliverables. It can be a Word document listing exactly what you'll do (logo placement sizes, number of posts, specific campaigns) and can serve as a legal document. The key rule: don't propose to somebody you don't know. Wait until the company knows your name and picks up when you call before sending a proposal.
Different companies have different sponsorship needs based on their industry. Retailers want foot traffic into stores. Manufacturers want to prove product functionality. Service companies (like insurance) want to make their brand feel fun and collect leads from potential customers. Food and beverage companies want sampling opportunities so people can try their products. Endemic brands (those within the sport) want to prove functionality and achieve podium results. Understanding what a specific company needs helps athletes tailor their pitch accordingly.
How do sponsors evaluate an athlete's social media value beyond just follower count?
Answer available with access
How can amateur racers and privateers get featured in motorsports media and podcasts?
Answer available with access
How do sports agents and agencies get paid for their services?
Answer available with access
What is the biggest mistake athletes make when sending sponsorship requests to brands?
Answer available with access
What do sponsors look for beyond just race results and podium finishes?
Answer available with access
Can having the wrong type of social media content cost you a sponsorship even if you're winning races?
Answer available with access
What services do agents actually provide beyond negotiating contracts?
Answer available with access
What should athletes practice to improve their media presence and on-camera skills?
Answer available with access
How can athletes who don't make the podium still provide value to sponsors through media?
Answer available with access
What should I do if I can't afford an agent but still want sponsorship guidance?
Answer available with access
Which social media platforms should motorsports athletes prioritize in 2022-2023?
Answer available with access
How important is an athlete's family in the sponsorship decision process?
Answer available with access
How important is building a personal relationship before sending a sponsorship deck?
Answer available with access
What makes a great podium or post-race interview that sponsors and media appreciate?
Answer available with access
How often should athletes post on social media to maintain sponsor value?
Answer available with access
What should be included in an effective sponsorship deck?
Answer available with access
How do I find the right agent or agency to represent me?
Answer available with access
What mistakes do athletes make when submitting sponsorship proposals and decks?
Answer available with access
Should a new sponsor focus on athlete endorsements or event sponsorships?
Answer available with access
What is B2B value in sponsorships and how can athletes leverage it?
Answer available with access
When is the best time to approach sponsors and submit proposals?
Answer available with access
Do sponsors include specific social media posting requirements in their contracts?
Answer available with access
How important is finding a unique niche or angle for building your personal brand as an athlete?
Answer available with access
What is the value of in-person interactions with potential sponsors versus digital outreach?
Answer available with access
What's the biggest mistake non-endemic brands make when entering motorsports sponsorship?
Answer available with access
Is it better to tag all sponsors in every post or feature them individually?
Answer available with access
How can amateur or regional riders create value for sponsors when they're not getting major media coverage?
Answer available with access
What do sponsors mean by ROI and how do they measure it in motorsports?
Answer available with access
How should athletes approach creating consistent content without professional videographers?
Answer available with access
How can athletes use HookIt to improve their sponsorship prospects?
Answer available with access
What's the best way to approach a brand for sponsorship?
Answer available with access
Why might a sponsor NOT want to add more athletes even if they have budget available?
Answer available with access
How should amateur or beginner racers approach getting their first sponsors?
Answer available with access
How do sponsors use social media to evaluate potential athletes?
Answer available with access
What content should athletes post during the off-season to maintain sponsor relationships?
Answer available with access
What makes the best sponsorship proposals stand out from the stack?
Answer available with access
What personal qualities do agents look for when considering representing an athlete?
Answer available with access
What do sponsors look for beyond race results when evaluating athletes to support?
Answer available with access
How can someone break into the motorsports marketing industry without a specific degree?
Answer available with access
What should athletes avoid posting on social media that could hurt their sponsorship opportunities?
Answer available with access
How can athletes tell if their social media strategy is working for sponsors?
Answer available with access
What qualities make sponsored athletes stand out as positive brand ambassadors?
Answer available with access
How can amateur or up-and-coming athletes get noticed by major sponsors like Monster Energy?
Answer available with access
What should athletes understand about the sponsor-athlete relationship?
Answer available with access
What can athletes do beyond racing to add value to sponsors?
Answer available with access
How can athletes differentiate their sponsorship approach to stand out from other applicants?
Answer available with access
🔓 Unlock 46 more answers
Get full access with the $90 all-access pass or purchase this product
All Access — 12 Months
This content is included with your all-access pass—along with everything else. 12 months for $90.
Prefer a one-time purchase?
$20.00
Buy just this bundle — yours to keep