2024 MSSS Part 1: Motorsports Sponsorship Summit

A short clickable video link or sizzle reel is more effective than sending a traditional deck. Marketing directors are more likely to click on a 2-minute YouTube highlight reel showing you at the track interacting with fans and racing than to spend time reading through a multi-page deck. The deck becomes useful once you're already having a conversation, but the video link is what captures initial attention. Additionally, handwritten letters mailed to the company facility stand out because they're unique and personal in an age of digital communication.

Visit the company's website and look at the banner ads that scroll across the top - these highlight their current priority products and initiatives. Check their 'News' section for recent press releases about new products or campaigns. Follow their Instagram and social media accounts to see what they've been posting about. Attend trade shows where they exhibit and observe their booth displays, which showcase their featured products. This 10 minutes of research can make you look like you spent hours preparing and allows you to have an intelligent conversation about how you can help achieve their specific goals.