What's the best way to approach a brand for sponsorship?

Multiple approaches work: attend races and events where brand representatives are present and engage with them directly, use third-party platforms like Hook It or MX Sponsor, contact brands through their official sponsorship application windows (some brands like Troy Lee Designs have specific windows like September 1st through end of October), reach out through dealers and sales reps who have relationships with brand managers, and send direct messages on social media to brand accounts. Come prepared with your plan and goals - if asked about next year's plans, don't shrug and say 'I don't know.'