Do sponsors include specific social media posting requirements in their contracts?
Answered in: 2022 MX Sponsorship Summit: Creating Value thru Social MediaThe Answer
According to Alpine Stars, their contracts do not specify required numbers of posts or tags - that's expected to be part of the natural relationship. However, when brands have product launches or special promotions, they will reach out to supported riders with specific requests for posts at certain times. Riders should give sponsors at least 7 days notice when proposing collaborative posts because brand social media schedules are planned well in advance.
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2022 MX Sponsorship Summit: Creating Value thru Social Media
Session 4 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Creating Value Through Social Media — content calendars, planning and scheduling, the best times to post, what interactions are, and how algorithms put a dollar value on motocross sponsorships. With Megan Meyer (Creator, Driven By Social Academy), Rich Houseman (eCommerce Manager, Hookit), and Heath Cofran (Media & Company Communications, Alpinestars).
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