How can someone break into the motorsports marketing industry without a specific degree?
Answered in: 2022 MX Sponsorship Summit: Agents & AgenciesThe Answer
Donate your time and become an intern. Offer to sweep floors and do whatever is needed just to be in and around the teams and brands you're passionate about. Don't focus on what you'll get paid - focus on gaining experience, knowledge, and relationships. Taking every call and every meeting is crucial because you never know what opportunities will arise. The people who succeed in this industry got there through passion and relationship-building over years, not through formal education alone. This hands-on experience will teach you more than any degree program.
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2022 MX Sponsorship Summit: Agents & Agencies
Session 2 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Working with Agents & Agencies — what agents do, how they get paid, how to find a good one, and how to maximize your value together. With Bob Walker (CEO of Connexions — the Deegans, AMA Pro Motocross, Trey Canard), Lew Lewis (Team Manager, Jeremy McGrath Motorsports 2013–2020), Jimmy Button (VP of Action Sports, Motorsports & Olympics at Wasserman — Dylan Ferrandis), and Eric Morley (Founder of Blue C — Cameron Steele, Monster Energy, Red Kap).
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