Which social media platforms should motorsports athletes prioritize in 2022-2023?
Answered in: Motocross Sponsorship Summit — Summit BundleThe Answer
Instagram remains the number one platform for athletes, followed by Facebook (both owned by Meta). However, TikTok currently has engagement rates that blow Instagram out of the water and is worth prioritizing despite its younger demographic. YouTube is also very powerful - top riders like Justin Barcia and Axel Hodges have built essentially private TV shows there. The key is to post natively to each platform rather than just cross-posting the same content, and understand that each platform has different algorithms and demographics.
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All five sessions of the Motocross Sponsorship Summit: why brands sponsor, agents and agencies, social media, decks and proposals, and getting into the media. 5 recordings, 4 hr 58 min.
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