What qualities make sponsored athletes stand out as positive brand ambassadors?
Answered in: Motocross Sponsorship Summit — Summit BundleThe Answer
The best brand ambassadors stop for autographs and photos even when busy, maintain a positive attitude even after bad days, are approachable and friendly to fans regardless of circumstances, fulfill appearance obligations without complaining, are relatable and authentic on social media, support the industry and their fellow athletes, and understand that their time in the spotlight is limited and use it to build genuine relationships. Examples mentioned include Jeremy McGrath (always stops for fans), Aaron Plessinger (positive despite injuries), Jason Anderson (relatable on social media), and Jeremy Stenberg (supports friends and industry).
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All five sessions of the Motocross Sponsorship Summit: why brands sponsor, agents and agencies, social media, decks and proposals, and getting into the media. 5 recordings, 4 hr 58 min.
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