What qualities make sponsored athletes stand out as positive brand ambassadors?
Answered in: 2022 MX Sponsorship Summit: Why Brands SponsorThe Answer
The best brand ambassadors stop for autographs and photos even when busy, maintain a positive attitude even after bad days, are approachable and friendly to fans regardless of circumstances, fulfill appearance obligations without complaining, are relatable and authentic on social media, support the industry and their fellow athletes, and understand that their time in the spotlight is limited and use it to build genuine relationships. Examples mentioned include Jeremy McGrath (always stops for fans), Aaron Plessinger (positive despite injuries), Jason Anderson (relatable on social media), and Jeremy Stenberg (supports friends and industry).
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2022 MX Sponsorship Summit: Why Brands Sponsor
Session 1 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Why Brands Sponsor — why companies sponsor motocross, what they expect from representation, why you should never offer "exposure," and what to offer instead. With Alex Striler (summit host and author of Motorsports Marketing and Sponsorships), Randy Valade (Moto Brand Manager, Troy Lee Designs), Wing Lam (Founder, Wahoo's Fish Taco), Josh Shorter (Brand Manager, THOR), and Pat Lopez (Athlete Manager, OGIO Powersports).
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