What personal qualities do agents look for when considering representing an athlete?
Answered in: 2022 MX Sponsorship Summit: Agents & AgenciesThe Answer
Humility is the most important quality. Be humble because you're going to get punched in the face a lot - both physically and metaphorically - in this business. Understand that there's always someone faster, smarter, and better than you. Don't assume you'll automatically get top-tier sponsors or ride for factory teams. Agents also look for athletes who understand that making it to the top is being a 'unicorn' - most don't make it, and many standout youth riders fade while unknown riders suddenly emerge. Athletes who are humble, coachable, and realistic about their position are more attractive to represent.
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