What personal qualities do agents look for when considering representing an athlete?
Answered in: 2022 MX Sponsorship Summit: Agents & AgenciesThe Answer
Humility is the most important quality. Be humble because you're going to get punched in the face a lot - both physically and metaphorically - in this business. Understand that there's always someone faster, smarter, and better than you. Don't assume you'll automatically get top-tier sponsors or ride for factory teams. Agents also look for athletes who understand that making it to the top is being a 'unicorn' - most don't make it, and many standout youth riders fade while unknown riders suddenly emerge. Athletes who are humble, coachable, and realistic about their position are more attractive to represent.
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2022 MX Sponsorship Summit: Agents & Agencies
Session 2 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Working with Agents & Agencies — what agents do, how they get paid, how to find a good one, and how to maximize your value together. With Bob Walker (CEO of Connexions — the Deegans, AMA Pro Motocross, Trey Canard), Lew Lewis (Team Manager, Jeremy McGrath Motorsports 2013–2020), Jimmy Button (VP of Action Sports, Motorsports & Olympics at Wasserman — Dylan Ferrandis), and Eric Morley (Founder of Blue C — Cameron Steele, Monster Energy, Red Kap).
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