How often should athletes post on social media to maintain sponsor value?
Answered in: 2022 MX Sponsorship Summit: Creating Value thru Social MediaThe Answer
Consistency is more important than volume. A recommended approach is to focus on one main platform (like Instagram 6 days per week), then have 1-2 secondary platforms with less frequent posting (like Facebook 4 days per week and LinkedIn 2-3 days per week). Don't spend more than 30 minutes per day on social media - use that time to post and engage with comments and other accounts. Stay active even during off-seasons to maintain audience connection rather than going silent between races.
Want the complete breakdown?
Get full access to 2022 MX Sponsorship Summit: Creating Value thru Social Media
2022 MX Sponsorship Summit: Creating Value thru Social Media
Session 4 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Creating Value Through Social Media — content calendars, planning and scheduling, the best times to post, what interactions are, and how algorithms put a dollar value on motocross sponsorships. With Megan Meyer (Creator, Driven By Social Academy), Rich Houseman (eCommerce Manager, Hookit), and Heath Cofran (Media & Company Communications, Alpinestars).
Related Questions
Ready to master sponsorships?
Get instant access to 2022 MX Sponsorship Summit: Creating Value thru Social Media and start implementing these strategies today.