How important is finding a unique niche or angle for building your personal brand as an athlete?
Answered in: 2022 MX Sponsorship Summit: Getting Into the MediaThe Answer
Finding your niche is critical for standing out. Look at what's missing in your sport's media landscape and fill that void. David Pingree started a long-form podcast when everyone said no one would watch 3-4 hour episodes - now it reaches 65,000-70,000 people per show. For athletes, showcase other talents like surfing, skateboarding, playing guitar, or other action sports. These crossover interests help draw fans from other areas and give sponsors additional connection points with new audiences who might not otherwise discover motocross.
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2022 MX Sponsorship Summit: Getting Into the Media
Session 3 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Getting Into the Media — how to create value through podcasts and television, even when you're not on the podium. With George Hammel (Creator, The Dirt Life Show), David Pingree (4x Supercross winner and host of Whiskey Throttle), Mark Carter (Director of Sales & Marketing, MAVTV), and Max Lee (Moto Athlete Manager, Troy Lee Designs).
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