How important is building a personal relationship before sending a sponsorship deck?
Answered in: 2022 MX Sponsorship Summit: Decks & ProposalsThe Answer
Extremely important. Multiple panelists confirmed they rarely or never sponsor someone from a blind proposal alone. The rule of thumb shared was: wait until a brand representative knows your name when they see your face before handing them a deck. Chris Meyer from Maxxis noted that people will 'make bad business decisions with people they like.' Panelists recommended making introductions at races, trade shows, events - just coming up and saying hi. As Joe Bowman noted, only about 5% of teams actually get out and talk to sponsors at events, so being in that 5% gives you a huge advantage.
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2022 MX Sponsorship Summit: Decks & Proposals
Session 5 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Decks & Proposals: What Sponsors Want — decks attract attention and open doors; proposals close deals with specific deliverables at an agreed price. What goes into each, and how to use them. With Alex Striler, Joe Bowman (Marketing Director, Slime), Ben Dolan (VP of Marketing, VP Racing Fuels), Dave Gowland (VP of Motorsports, Monster Energy), Chris Meyer (Senior Marketing Specialist, Maxxis), and Megan Meyer (Creator, Driven By Social Academy).
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