Can having the wrong type of social media content cost you a sponsorship even if you're winning races?
Answered in: 2022 MX Sponsorship Summit: Creating Value thru Social MediaThe Answer
Yes, absolutely. Alpine Stars has turned down athletes and influencers with millions of followers because their content didn't align with the brand's image. Content showing illegal activities, crashes for entertainment, political statements, or polarizing content can disqualify athletes from support. Brands have even ended long-term relationships when supported athletes posted inappropriate content. Everything posted online is permanent, even if deleted, and sponsors do thorough research before and during partnerships.
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2022 MX Sponsorship Summit: Creating Value thru Social Media
Session 4 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Creating Value Through Social Media — content calendars, planning and scheduling, the best times to post, what interactions are, and how algorithms put a dollar value on motocross sponsorships. With Megan Meyer (Creator, Driven By Social Academy), Rich Houseman (eCommerce Manager, Hookit), and Heath Cofran (Media & Company Communications, Alpinestars).
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